Traditional vs Digital - The Bigger picture

In the marketing landscape over the past few months, agencies have been abuzz about what the far future will hold for Marketing? Will Digital take over Traditional? Will Digital be called Digital? Are Social Networks here to stay etc. etc? And the truth is (doubt I have the authority to say it, but here goes) it’s impossible to map out the future. A 15yr old boy, in the middle of know-where could upload an invention onto YouTube tomorrow that could change the course of our futures as we know it. However, what we can do is use the marketing tools and platforms we have expertise in and innovate them in our own right, upping their standard and creating our own future… while we still have control of it.

With painting a picture, comes a holistic approach and when it comes to online marketing there are some things that never change - A single internet marketing tool on its own is never as effective as a well-planned campaign. Unlike traditional marketing, where an advert or promotion will expire after a certain amount of time, online marketing is all about long term and ongoing projects. For instance your website or social community will remain active for far longer than a radio or print advert. It’s the basic theory of relativity - long term investment achieves long term ROI vs short term investment achieves short term ROI.

So it’s not that one platform will take over another but, like we’ve done in the past and the present , it’s about looking at your marketing and business objectives and choosing what marketing tool(s) suit that objective(s) specifically.

However, using all appropriate tools simultaneously to conjure up a Big Idea… well, that’s what we call a big picture that’s larger than life ;-)

Have a good week.

The Chilli Chica's xx