He shot what

A while back a photographer friend of Chill’s ran a campaign called, “He shot what” and a few weeks later I was the lucky winner of a brand new pair of G-Mo shoes.

The campaign didn't t start on Social Networks but rather a simple mailer with the subject line “An urgent mission to get to Brazil” and a beautifully photographed header amid the caption, “Help get Damien to Bahia.” The mailer held a portfolio of photographs of which Damien shot and was emailed to a database of friends and clients. The objective was clear; in purchasing a photograph you would be assisting Damien finance his trip to Bahia whereby he would join a college of artists.

Not only was the campaign “Cause” related it was also a fantastic way of exposing friends and clients to his varied photograph collection, which in the past may have been overlooked at times. The campaign also had an incentive i.e. on purchasing a photograph one would be put into a draw to win a pair of tailor made, locally stitched G-Mo shoes. Which I can safely say are beautifully tailored and well worth checking out.

So what made this campaign so successful in our eyes?

• The mailer was simply and targeted
• The mailer’s subject line suggested a matter of urgency, which made you want to open the mailer immediately
• The “Cause” got the photographs noticed and spread virally by being forwarded on, Retweeded and shared etc.
• The campaign made its way to Facebook and Twitter encouraging peer-to-peer referal.
• The ecommerce process was easy and efficient.

Mailer Example:

So well done Damien  for pulling off what we would call a successful, social campaign and thanks G-Mo shoes.

Should you be intersted in Damien's photo's check out his website here or tweet him @dspdamien